How to choose a coregistration company.
This video teaches you how to ask great questions about coregistration, like:
Is the coregistration name incentivized to actually put their name in?
Is the "box" for the user to select your newsletter pre-checked, or does the user actually select to receive email from you?
Do they offer the demographics you're looking for?
(If you're selling a book about how to fix cars, you may not want a bunch of 13 year olds signing up to buy your book.)
What is the location of the people who are signing up for your coregistered newsletter?
How quickly do I get the leads?
(In other words, how many leads do I get/day? Keep it to 1,000 or fewer records per day at first).
How many sources are you getting the leads from?
Is there one lead source that's converting better than the others?
Does the broker have a network and offers that are similar to what you're looking to get leads for?
What kinds of tracking systems do they have in place for their coregistered leads?
Does the broker offer an in-house autoresponder system?
What does a full coregistered record include?
How much does each coregistered record cost?
Do you want just the first name and email address?
Do you want just women or men for the product you're trying to sell?
