Matthew Glanfeld put together this video to help people understand how to create some really great squeeze pages.
What are squeeze pages?
From Wikipedia, the free encyclopedia
A small introductory page to a website that boosts performance by funneling visitors into interested customers, collecting the emails of these customers to build your list automatically, and uses the information it collects to personalize each visitor's experience for even more profits.
Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross sell other related products.
Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
The list of email addresses, names, and other contact information collected in this way is often referred to as an "opt in email" list because all of the members have opted to be on the list. Some internet marketers send out an immediate confirmation email that has a link the visitor must confirm before receiving further emails. The list built with this extra step required of the visitors is called "double opt in" because the visitor took two steps to confirm that they wanted to join the list.
An internet search for the term "squeeze page" will produce a number of blogs, white papers, discussion papers and commercial products related to using this technique to increase and/or retain traffic to a website.